The press office is the body that creates and disseminates news on behalf of companies and organizations. Its goal is to identify and catch news on behalf of the customer in order to promote companies, events, initiatives and new products, selecting the best national and international communication channels belonging to the sector of reference.
Our dedicated team, in fact, will study press releases capable of arousing the interest of the reader, so as to persuade the editors to publish the news.
In addition, to highlight news of particular importance and interest, we will convene press conferences – which represent a strategic moment and which offer journalists the opportunity to obtain more in-depth information and to make questions and interviews.
We go beyond, using the appropriate tools to measure the results. We will take care of the press review and collect data on the coverage obtained, calculate the value of the coverage and verify the quality of the exposure achieved.